The group's primary brands are Vitana, Madar, Nika, Lucky, Delato, Riva, and the sub-brands are Panico, Tivica, Chayoti, Taste Land, and Bite. Vitana is honored to have received the golden award for best brand for consecutive years from public opinion polls. In line with its goals, Vitana began constructing a complex of factories in four phases in Qazvin in 2015, two of which are now operational and producing new products, and the other two are under construction. Vitana has invested hundreds of millions of dollars developing, building, and purchasing production lines for biscuits, wafers, chocolate, cake, and cookies since 2015. Furthermore, as part of its portfolio investment, Vitana has invested in other businesses and products such as clothing, shoes, and bags under the Madar, Tipica, and Diba brands since 2019. Vitana's other activities in this regard include establishing a chain and online store under the brand name "Moshtarian-e Baratar" for the provision of madar and infant supplies, producing appliances under the brand name "Maxen", purchasing the factory of baby food products known as "Ghoncheh Parvar", establishing chewing gum, toffee, and lollipop factory under the brand name "Air Smart", purchasing the stocks of the second-largest oil production factory in Iran known as "Golnaz", purchasing the stocks of some of the sugar and sugar-cube factories in order to complete the production chain, and finally, purchasing a 50-year-old construction company known as "Barsam Co." to carry out Vitana's construction projects.
