The original concept behind the Madar brand and biscuit was to produce a product for children over the age of six months. Madar brand was introduced to the market in 1957 with the advent of Vitana Group to produce teething biscuits, and now, 64 years later, it is the leading producer of teething biscuits as well as the most popular biscuits in Iran.

In Madar brand has recently added honey, milk, and coconut flavors to its biscuits. Furthermore, since the second half of 2021, the Madar brand has expanded its product portfolio by introducing products such as goat-milk Madar biscuit, sesame Madar biscuit, cacao Madar biscuit, and formal reception Madar biscuit in various sizes, awarding the products to loyal customers. Madar biscuit undergoes a full cook due to its appropriate size and diameter, as well as a long oven, and it can be used as a full meal without any issue. However, eating one or two of the most commonly sold biscuits in the market will cause stomachache and indigestion. Attempts have been made over the years to repurchase the ingredients of this product from the best global sources and restore them to this product one at a time in order to maintain the products high quality and nostalgic taste at its highest level. Breast milk, along with Madar biscuit, contains vitamins and nutrients that help infants grow. Because Madar biscuit contains no trans fatty acids, it is an excellent, easily digestible snack for people of all ages, particularly children and those with sensitive stomachs.