Vitana Industrial Group was founded in 1959 by Reza Tehranchi. Following the example of famous global brands, he imported Mader biscuit production line from Germany and England in 1956 and thus started the first industrial biscuit and bread production company in Iran. Also, the Vitana brand is the first company to include the expiration date on its products, thus taking its first steps in the health-oriented path, and now it has a health-oriented industry certificate from the National Health-oriented Industry Festival. Also, Vitana company is the first company with a standard certificate in food. In the past years, Vitana company has been chosen by the audience as a popular brand. The brand now has a complete brand portfolio that includes a range of products. Vitana Industrial Group, as the first manufacturer of industrial biscuits and bread, as well as the first holder of the food standard certificate in Iran, started its activity in 1958. And this is Vitana's history...
This basket includes Vitana, Madar, Nika, Tivica, Panico, Lucky, Riva, Delato, etc. brands.
Tehranchi Brothers, following the example of famous global brands, in 1956 imported the Mader biscuit production line from Germany and England.
Vitana company was registered in Tehran on 1958 under the name of Dr. Reza Tehranchi and Partners, and thus the first company producing biscuits under the Madar brand and industrial bread under the Vitana brand was launched in Iran. Vitana is the first company to include the expiration date on its products.
In this year, Dr. Tehranchi, by expanding the capacities of Vitana Industrial Group, launched the production line of Petit Beurre and crackers.
On 1971, the type of company was changed to a special joint stock company and its name was also changed to Vitana Special Joint Stock Company.
On 1975, Vitana Private Joint Stock Company was changed to Vitana Public Joint Stock Company.
On 1993, Vitana Company was admitted to the Tehran Stock Exchange and its name was listed on the board of the stock exchange on 22/3/1373.
In this year, Vitana company, considering the opportunities in the market and internal capabilities, launched an independent capillary sales and distribution company.
This year, in order to respond to the needs of the consumer market and following the example of famous brands such as Oreo, Vitana Industrial Group started the production of a special type of creamy fruit and cocoa biscuits under the brand Tivica.
The name of the company was listed on 2014 in the Tehran Stock Exchange in the food industry group with the Ghavita symbol. Also, in this year, two new brands, Nika and Riva, were introduced with the aim of producing new products and developing the product group.
With the aim of launching new production lines and updating active production lines, the board of directors decided to increase capital.
In this year, the Panico brand was introduced with the aim of producing a variety of premium quality chocolate-based products.
In this year, two brands Delato and Lucky were added to the company's portfolio of active brands.